The beginning of Skagen ladies watches is a tale of Danish immigrants who came to New York to market another brand of watches in North America that were nice to have. Some timepieces were sent to the United States in order for the Danish company to begin a large expansion worldwide.
The designs were liked, but just because of the brand and logo and this was not enough to sell in North America. Americans were looking for more than name recognition; they were looking for something distinctive and reliable as well as being priced within reason.
This made the couple order four unique designs from the Danish company and almost eight-hundred pieces. These initial designs became the Skagen brand. The order was sold quickly and another order went just as rapidly. The beginning of Skagen was launched.
The couple worked on 30 more models and designs for the next year. The two had a distinct idea of what Americans may buy and were looking to purchase. These models were designed with this in mind and it worked. The models began to sell and the company was slowly beginning to grow.
The Scandinavian concept and quality of the men’s wrist watches were also marketed as sensibly priced time pieces for the everyday person. The accidental meeting of one of the designers with a person from a large American catalog turned the tide.
Selling the watches from their New York apartment house, the couple earned over $800,000 and sold every bit of stock they had on hand. This first success was one of the women’s watch designs the immigrants had developed.
After this early success, the designers teamed up with Bloomingdale’s who took the Skagen brand just on a trial basis. Every bit of stock the store had sold in one day. This began the revolution and it has not stopped since. The company was named the as one of the bright rising stars in the watch market in 1998. This would allow the company to launch into other markets, including their homeland.
Soon after their success in America, the two originators set up an office in their home country of Denmark and quickly grew to eighty stores. The 250 designs marketed by the designer are being sold worldwide in over 5,000 stores. The chance that this couple took with the original marketing of four designs has grown into a million dollar company spanning the world while still being creative in design.
The company also has moved from that small New York apartment house to find themselves developing new watch designs in Denmark and around the world. Those two immigrants have grown to over 170 employees, where everyone is involved in the decision making. The roots and passions of the original designers have kept everyone wanting more.